The Impact of Video on Business Landing Pages


In today’s digital age, businesses are constantly seeking innovative ways to capture the attention of potential clients. One of the most powerful tools available is video, particularly when embedded on landing pages. Aerial Videography for website landing pages takes the dynamic nature of video, grabbing attention but also conveying the essence of a business quickly and effectively. Research shows that including a video on a landing page can increase conversion rates by up to 80%​ (400 FEET FILMS)​. This is where commercial aerial videography comes into play, offering a unique and captivating perspective that traditional ground-based videos cannot match.

Why Aerial Videography?


Aerial videography provides a bird’s-eye view of a location, highlighting its scale, beauty, and context within the surrounding environment. This is particularly effective for businesses that rely on their physical location or facilities as a selling point. Whether it’s a country pub nestled in the countryside, a sprawling real estate development, or a state-of-the-art dental practice, aerial footage can showcase the full scope of what these businesses have to offer.

“Aerial videography gives clients a perspective that’s impossible to achieve from the ground. It captures the grandeur and context of a location, making it more appealing to potential customers.” – Linus Moran, Managing Director of 400 Feet Films

Enhancing Your Website with Video Showreels

The Role of Video Showreels

Video showreels are compilations of short clips that highlight the best aspects of a business or project. They are particularly effective on business landing pages, where first impressions are crucial. By embedding a video showreel on your landing page, you can quickly convey the quality and scope of your services, making a lasting impression on visitors.

Drone Videography for Website Promotion showing construction site workers from above

Benefits of Video Showreels on Landing Pages

    1. Immediate Engagement: Videos automatically engage visitors, keeping them on your site longer. This can reduce bounce rates and increase the likelihood of conversions.
    2. Visual Storytelling: Aerial videography can tell a story that words and still images cannot. It can highlight the location, the ambiance, and the unique selling points of your business.
    3. Professionalism: High-quality video content can elevate the perceived professionalism and credibility of your business.

Case Studies: Successful Implementations

Real Estate Companies


For real estate companies, aerial videography is a game-changer. It allows potential buyers to see the property in relation to its surroundings, including the neighborhood, nearby amenities, and overall layout. This comprehensive view can be a deciding factor for buyers, providing them with a sense of the property’s value and appeal.

Construction Services


Construction services can use aerial videography to showcase their projects from start to finish. This can include everything from site preparation to the final build, providing potential clients with a visual portfolio of their work. It demonstrates the company’s capabilities and the quality of their work in a compelling way.

Dental Practices


Even dental practices can benefit from aerial videography. A video can highlight the modern facilities, ample parking, and convenient location of the practice. This can reassure potential patients that they are choosing a professional and accessible provider.

Drone Videography showing pub location amongst beautiful landscape

Country Pubs


Country pubs often rely on their scenic locations to attract visitors. By using aerial videography, these establishments can showcase their picturesque settings, outdoor seating areas, and proximity to local attractions. A well-produced video can entice potential customers to visit, enjoying the charm and tranquility that the pub offers.

Video showreels for websites showing Coventry Arms aerial & handheld videography

Maximising Exposure and Investment

Aerial Videography for website landing pages is not just about creating stunning visuals; it’s about enhancing your marketing strategy to maximise exposure and attract investment. Here are some ways businesses can leverage this powerful tool:

      1. Social Media Integration: Share your video showreels on social media platforms to reach a wider audience. Videos are highly shareable and can increase your online presence.
      2. SEO Benefits: Videos can improve your website’s SEO ranking, making it easier for potential clients to find you online. Search engines favour websites with engaging content, and videos are a key component of that.
      3. Email Marketing: Incorporate video links into your email marketing campaigns. Personalised video content can significantly increase click-through rates and engagement.
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The Future of Business Marketing


The trend towards video marketing is only set to grow. Businesses that embrace aerial videography will have a competitive edge, offering a unique and captivating way to showcase their services. As Linus Moran of 400 Feet Films states, “Investing in high-quality aerial videography is investing in the future of your business. It’s about creating compelling content that resonates with your audience and drives results.”

Aerial Videography for website landing pages – A Conclusion


Incorporating commercial aerial videography into your business’s marketing strategy can transform how potential clients perceive and interact with your brand. From enhancing landing pages with engaging video showreels to showcasing the full scope of your services, the possibilities are endless. By leveraging the power of video, businesses can create a stronger connection with their audience, ultimately leading to increased exposure and investment.

For more examples of our work and to see how we can help elevate your business, check out the video showreels and client projects on our website. Whether you’re a country pub, a real estate company, a dental practice, or in construction services, we have the expertise to make your vision come to life.

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